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Abu Dhabi: A Players Media Training Workshop  was conducted in three United Arab Emirates  cities - Abu Dhabi, Dubai and Sharjah - which concluded on Monday.

As the world becomes more integrated through media and social networks, it is important for professional football players to adapt and be able to handle media-related situations. The three-day course organised by the UAE Pro League Committee (PLC), in collaboration with the AFC League Development Programme and local sports councils, aimed to educate the players on dealing with the media.

The PLC Acting CEO Waleed Al Hosani, who gave the opening speech in Abu Dhabi, emphasised on the committee’s decision to train the UAE Pro League players in handling the media as part of efforts to improve various aspects of football in line with the process of professionalisation.

The workshop began with the topic of appearance as media consultant Sally Al Asaad shared on the importance of players’ image during an interview. Al Asaad explained the significance of displaying a good conduct when engaging with fans, media crew, photographers and media officers, because it presents a positive impact not just on the club or country, but on the player’s career as well. As public figures, Al Asaad cautioned the players to be aware of the emergence of new media and its influence when using social network services.

UAE television presenter Lutfi Al Zobi then gave a presentation on television and media interviews, delivering a number of dos and don’ts of interviews, showcasing both positive and negative examples.

The course also touched on the players’ media rights and responsibilities towards the UAE Pro League in promoting the league beyond the UAE in terms of television interviews, press conferences and many more. Television broadcast manager Ammar Hina shared on the technical aspect of media statistics, viewership ratios and financial revenues for clubs from television rights, all aimed to promote the league.

Photos: PLC

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