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Kuala Lumpur: The Asian Football Confederation (AFC) will make history with their first-ever broadcast on Facebook Live when JSW Bengaluru FC of India take on 4.25 SC from DPR Korea in the AFC Cup Inter-Zone semi-final on Wednesday 23, August.

The fast-developing and ever expanding AFC digital programme will provide an over-the-top (OTT) offering as it strives, under its Vision and Mission, to continue to widen engagement with football fans across the Continent.

Dato’ Windsor John, the AFC General Secretary, said: “This is another memorable moment for football in Asia. India is one of the fastest growing football markets in the world and now the millions of fans in the country will have a chance to watch this important game.

“The AFC’s Vision and Mission sets out the clear objective of ensuring that football remains the number one sport in the Continent and clearly more engagement in India is vital in that aim. We are delighted that we are expanding our digital offering and at the same time connecting with so many other stakeholders.”

In addition to the live stream, the new partnership with Facebook will raise football’s profile in India as there will be a wide-range of other activations to attract a new audience to the world game.

The millions of fans in India can watch last year’s finalists and AFC South Zone champions JSW Bengaluru FC take on the East champions via http://bit.ly/AFCCupLive on Wednesday.