Integrity is cornerstone to the AFC’s Vision and Mission and the AFC is proud of the progressive strides Asian football continues to make in recent years. Having recognised the enormous threat of match-fixing to Asian football, the AFC has implemented integrity measures with the aim to prevent, detect and respond to match-fixing in the continent.

The AFC’s three-pronged approach to integrity is a significant step forward and while match manipulation is high on the agenda, the creation of - and amendment to - multiple regulations such as the Development Regulations, AFAP Regulations and crucial Anti-Doping Regulations highlights the breadth of work carried out.

Similarly, the Entry Control Body was formed to rule on the eligibility of clubs entering the AFC competitions. Any club deemed to have direct and/or indirect involvement in any activity aimed at arranging or influencing the outcome of a match at the national or international level will be ineligible to participate in AFC Competitions for one (1) football season.

In December 2016, the AFC Executive Committee (ExCo) approved a new "Do the Right Thing" policy (i.e. a Whistleblower Policy), which aims to improve governance in Asian football at its meeting in Abu Dhabi.

This policy forms part of the AFC's reformed and modernised governance structures, and is a concrete example of the top-level commitment that the AFC is showing towards governance reform in Asian football.

The policy came into force on June 1, 2017, and has been disseminated to all AFC Member Associations to take note of its contents and for them to communicate to all relevant stakeholders within each national football association and community.

The aim of this Policy is to provide easily accessible and secure channels for anybody who has experienced or suspects wrongdoing or unethical behaviour in the AFC competitions or activities, to report such activities to someone they can trust.