"Do The Right Thing"

The Asian Football Confederation (AFC) Executive Committee (ExCo) approved a new "Do the Right Thing" policy (i.e. a Whistleblower Policy) at its meeting in Abu Dhabi on 1 December, 2016, which aims to improve governance in Asian football. 

This policy forms part of the AFC's reformed and modernised governance structures, and is a concrete example of the top-level commitment that the AFC is showing towards governance reform in Asian football. 

The policy will come into force on 1 June 2017, and has been sent to all AFC Member Associations to take note of its contents and for them to communicate it to all relevant stakeholders within each national football association and community.

The policy covers only AFC competitions, events or activities (so is not for purely national/domestic or local issues). It also covers both on-field (e.g. match-fixing) and off-field (e.g. bribe-taking/offering, etc.) categories of unethical behaviour.

One key element of this policy is the selection of a genuinely lndependent Head of lntegrity. Therefore, the AFC is currently seeking an individual (or entity) of high ethical and professional reputation, ideally with experience in football or sport administration in general who could be a potential candidate.

The Executive Committee also approved a Training Plan for AFC Employees, Officers and Committee members on Ethics and Compliance Matters.


In line with efforts to fully realise its Vision, the AFC has set out its Mission around seven key pillars, which includes working closely with its Member Associations to implement good governance across the continent.

Within this context, the AFC is currently seeking an Independent Head of Integrity to gather information on cases of wrongdoing involving the AFC’s competitions or activities, within the framework of the AFC’s new “Do the Right Thing” (whistleblower) policy.

At the AFC ExCo meeting in Abu Dhabi on 1 December, 2016, AFC President Shaikh Salman said: “This is an important proposal from the AFC Governance Task Force and now we need to appoint an Independent Head of Integrity”

“The Administration has written to all Member Associations and is now undertaking a headhunting process to recommend to the ExCo the most suitable candidate, who will then be approved at the next Congress.”

To spearhead the implementation of the AFC’s “Do the Right Thing” policy, the ideal candidate should possess:

  • Relevant expertise, knowledge and experience will be required including: independence; a high reputation for ethical and professional conduct; ideally a legal background; ideally knowledge of football/sport.
  • Can be an individual or a company
  • For more information on the summary of the role and selection process, please click here
  • The position is described in more detail here in the Q&A as well as in AFC’s new “Do The Right Thing” policy
  • Any interested person or entity should contact the AFC via alex.phillips@the-afc.com to receive further information
  • Deadline to apply: 28 February 2017
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... More news to come